Bauman College Programs

Author Topic: How Food Giants Use Dirty Tricks To Target Kids  (Read 3386 times)

Offline JamesE

  • Member
  • *
  • Posts: 23
How Food Giants Use Dirty Tricks To Target Kids
« on: November 24, 2006, 12:42:51 PM »
Big companies stand accused of selling junk food to children behind their parents' backs with a variety of "underhand" tricks, despite claiming only to use responsible marketing methods. Go here for the whole story.

James E

Offline SarahK

  • Alumni
  • ***
  • Posts: 12
Re: How Food Giants Use Dirty Tricks To Target Kids
« Reply #1 on: November 26, 2006, 07:25:51 PM »
Not sure where the Brits have been, but this type of marketing toward children has been commonplace in the U.S. for years and years.

Interestingly enough, on November 14, here in the U.S., the ten biggest food manufacturers have voluntarily agreed to promote healthier dietary choices and lifestyles in advertising messages directed to children as part of the Children’s Food and Beverage Advertising Initiative.

The participating companies, which include Hershey's, Coca-Cola, McDonalds, agree to:
* Devote at least half their advertising directed to children on television, radio, print and Internet to promote healthier dietary choices and/or to messages that encourage good nutrition or healthy lifestyles.
* Limit products shown in interactive games to healthier dietary choices, or incorporate healthy lifestyle messages into the games.
* Not advertise food or beverage products in elementary schools.
* Not engage in food and beverage product placement in editorial and entertainment content.
* Reduce the use of third-party licensed characters in advertising that does not meet the Initiative's product or messaging criteria.
The full press release is available at:

I doubt these measures will apply to advertising in other countries and not sure if they will have an impact here, but it's a start.